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  1. Skills
  2. Marketing Strategy and Operations

Learn Marketing Strategy and Operations

Plan, run, and measure marketing that reaches the right audience.

3 skills · 1 badge · 0 superbadges

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Skills in Marketing Strategy and Operations

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    Digital Marketing and Campaign Execution

    Plan and execute digital marketing campaigns across paid, owned, and earned channels — with precision and measurable impact.

    Growing demand

    Learn It
  • Not completed

    Marketing Strategy and Demand Generation

    Develop go-to-market strategies and demand generation programs that build brand awareness and fill the pipeline.

    Growing demand

    Learn It
  • Not completed

    Marketing Technology and Analytics

    Leverage marketing technology platforms and data to personalize experiences, automate campaigns, and measure performance.

    Growing demand

    Learn It

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The best first step in Marketing Strategy and Operations.

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Data 360-Driven Interactions in Marketing Cloud Engagement

Use Data 360 to power journeys and customer interactions in Marketing Cloud Engagement

Intermediate · 15 mins

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How Trailhead content is sized

Journeys are the longest and hold up to three trails. Trails hold badges and superbadges. Superbadges are hands-on and more intense than badges.

Products where you'll use it

MarketingPlan, personalize, and measure campaigns across every channel.Data 360Unify customer data into profiles you can act on everywhere.

Roles that need it

MarketerReach the right audience with the right message at the right time.
Browse All Marketing Strategy and Operations Content1 item

Frequently asked questions

Plan, run, and measure marketing that reaches the right audience.

Marketing Strategy and Operations has 3 skills: Digital Marketing and Campaign Execution, Marketing Strategy and Demand Generation, and Marketing Technology and Analytics.

Start with Data 360-Driven Interactions in Marketing Cloud Engagement, a badge that teaches Marketing Strategy and Operations.