SalesforceTrailhead
  • Today
© 2026 Salesforce, Inc. All rights reserved. Privacy Terms of Use Trust Accessibility Cookie Preferences
  1. Skills
  2. Marketing Strategy and Operations
  3. Marketing Technology and Analytics

Learn Marketing Technology and Analytics

Leverage marketing technology platforms and data to personalize experiences, automate campaigns, and measure performance.

Why It Matters

  • Core for Marketers
  • Growing demand
  • Data 360
  • Marketing
  • Marketer

Not completed

Nothing on Trailhead completes this skill yet.

Learn it

Nothing on Trailhead completes Marketing Technology and Analytics yet.

Also teaches it

  • Badge

    Data 360-Driven Interactions in Marketing Cloud Engagement

    Quiz only · doesn’t complete the skill

Trails and Trailhead Journeys that include them

  • Trail

    Data 360: Unlock the Value of Your Data

  • Trailhead Journey

    Data 360

What you’ll be able to do

Every question and challenge for this skill checks one of these.

  • Use unified customer data to personalize marketing journeys.
  • Measure how data-driven interactions perform across channels.

Frequently asked questions

Leverage marketing technology platforms and data to personalize experiences, automate campaigns, and measure performance.

Data 360-Driven Interactions in Marketing Cloud Engagement teaches it. Nothing on Trailhead completes Marketing Technology and Analytics yet.

Marketing Technology and Analytics is core for Marketers.

Related skills

  • Not completed

    Digital Marketing and Campaign Execution

    Plan and execute digital marketing campaigns across paid, owned, and earned channels — with precision and measurable impact.

    Growing demand

    Learn It

  • Not completed

    Marketing Strategy and Demand Generation

    Develop go-to-market strategies and demand generation programs that build brand awareness and fill the pipeline.

    Growing demand

    Learn It