Marketer
The brand awareness builder who analyzes market trends and understands buyers to stay ahead of the competition.
2 of 7 Marketer skills completed
Skills
Pick a skill set to see its skills and the badges that complete each one.
7 skills · Clear Filters
AI and Agentic Technology
Not completed
Agent and AI Literacy
Understand how AI agents and generative AI systems work — including their capabilities, limitations, and appropriate use in the workplace. Enables every professional to engage confidently with AI-powered tools and agentic workflows.
Completed
AI Ethics, Trust, and Governance
Develop responsible AI systems that are transparent, fair, and aligned with human values. Covers bias mitigation, data sovereignty, AI safety standards, and regulatory compliance.
Completed
Generative AI
Work with large language models (LLMs) and generative AI tools to produce content, code, insights, and experiences. Includes prompt engineering, RAG patterns, and fine-tuning workflows.
Not completed
Human and Agent Collaboration
Work effectively alongside AI agents — knowing when to delegate tasks, how to evaluate agent outputs, and when human judgment is required. Covers teaming patterns, trust calibration, and optimizing human-agent workflows.
Marketing Strategy and Operations
Not completed
Digital Marketing and Campaign Execution
Plan and execute digital marketing campaigns across paid, owned, and earned channels — with precision and measurable impact.
Not completed
Marketing Strategy and Demand Generation
Develop go-to-market strategies and demand generation programs that build brand awareness and fill the pipeline.
Not completed
Marketing Technology and Analytics
Leverage marketing technology platforms and data to personalize experiences, automate campaigns, and measure performance.